Integrate Puffer Finance pufETH into OneKey Wallet Earn Section for Ecosystem Growth & Mass Exposure

General
1

Summary

This proposal requests a $30,000 grant from Puffer DAO combined with a revenue share model to fund the integration of Puffer Finance’s pufETH liquid restaking token into the OneKey Wallet Earn section — giving Puffer direct access to OneKey’s millions of hardware and software wallet users globally at the point of yield discovery. An optional co-marketing budget is also proposed for Puffer teams interested in running joint campaigns with OneKey across global communities.

Overview

OneKey Wallet is one of the world’s most trusted open-source wallet brands, backed by Binance Labs (YZi Labs) and Coinbase Ventures, with millions of active users across its hardware and software wallet products. The OneKey Earn section is a curated, high-visibility yield destination where users actively seek staking and restaking opportunities.

Integrating Puffer’s pufETH into the OneKey Earn section would:

  • Surface Puffer’s native liquid restaking product directly to millions of self-custodial wallet users at the moment of yield intent

  • Place pufETH alongside leading staking products in a trusted, hardware-grade security environment

  • Drive measurable TVL growth through a new and largely untapped distribution channel

  • Establish Puffer as the go-to native liquid restaking option for OneKey’s growing user base across EVM chains

The integration would include a dedicated pufETH earn card within the OneKey Earn section, displaying live APY, restaking mechanics, and a one-tap entry into Puffer’s restaking flow. Supporting co-marketing activations — including joint announcements, in-app banners, and AMA events — would amplify the launch and drive sustained user acquisition for both ecosystems.

For Puffer DAO teams looking to go further, an optional co-marketing package is available on top of the base integration. This additive layer transforms a wallet integration into a full-scale growth campaign — scope and budget to be agreed bilaterally between both teams.

Motivation

Puffer Finance has established itself as a leading native liquid restaking protocol built on EigenLayer, with a strong focus on decentralizing Ethereum’s validator set and upholding Ethereum’s core principles. Puffer’s institutional-grade staking and restaking solution, combined with EigenLayer slashing now live, positions the protocol strongly for the next wave of restaking adoption.

However, distribution remains the primary growth lever for any DeFi protocol — and wallet-level integrations represent the highest-intent, lowest-friction distribution channel available in Web3.

OneKey’s Earn section users are:

  • Self-custodial by choice — already aligned with Ethereum’s core values and comfortable with on-chain yield

  • Hardware wallet users — security-conscious, long-term ETH holders with meaningful positions and genuine restaking intent

  • Globally distributed — strong presence across Asia, MENA, and Europe where pufETH and liquid restaking awareness is growing rapidly

Current restaking awareness in these demographics is high but product discovery remains fragmented. A native Earn integration solves the discovery problem and puts pufETH in front of users who have the assets and intent to restake — but haven’t yet found the right on-ramp.

This integration directly benefits Puffer DAO by:

  • Adding a new high-quality TVL acquisition channel outside of existing DeFi-native discovery paths

  • Building brand credibility through association with a hardware-grade, open-source wallet brand trusted by millions

  • Generating sustained organic exposure through OneKey’s in-app surfaces, social channels, and hardware wallet unboxing ecosystem

  • Unlocking optional co-marketing campaigns targeting Puffer’s highest-potential geographic markets — Asia, MENA, and South Asia — through OneKey’s native multilingual community infrastructure

  • Supporting Puffer DAO’s mission of decentralizing Ethereum by bringing restaking to a broader, security-conscious self-custodial audience

Implementation

Phase 1 — Technical Integration (Weeks 1–4)

  • OneKey engineering team integrates Puffer’s pufETH staking contract into the OneKey Earn section via Puffer’s public SDK and API

  • Live APY feed, restaking flow, and pufETH balance display implemented natively within the OneKey app

  • Security review and testnet validation completed by both teams, aligned with Puffer’s institutional-grade security standards

Phase 2 — Launch & Co-Marketing (Weeks 5–8)

  • Joint announcement across Puffer and OneKey official channels (Twitter/X, Telegram, Discord)

  • In-app banner placement on OneKey Earn section homepage featuring pufETH

  • Co-hosted AMA with Puffer Finance and OneKey core teams for both communities

Phase 3 — Optional Co-Marketing Campaigns (Ongoing, Subject to Puffer DAO Interest)

  • Should Puffer DAO wish to run extended campaigns with OneKey, both teams will agree on scope, budget, and KPIs bilaterally outside of this governance proposal

  • This optional layer transforms the integration from a one-time launch into a sustained growth partnership

Phase 4 — Revenue Share & Reporting (Ongoing)

  • Revenue share model: Puffer DAO shares a defined percentage of protocol fees generated from TVL sourced through the OneKey integration channel

  • Attribution tracked via unique referral parameter in the OneKey-to-Puffer entry flow

  • Monthly reporting on TVL attributed to OneKey integration, user acquisition metrics, and restaking volume

  • Quarterly review to assess performance and expand partnership scope

Total Grant Request: $30,000 Revenue share terms (10–15% of protocol fees from attributed TVL) to be finalized and documented in a bilateral partnership agreement between Puffer DAO and OneKey Wallet upon governance approval.